Our Story
2024
The adventure begins the moment you dare to follow joy…
…and a can of sweetcorn!
2025
Daring to keep dreaming
Back to my day job. Something I’m passionate about but in a very different way. But the question was still turning over quietly in my head. By the end of the year the answer had begun to form. Food!!! That was it!!! I started exploring what that might look like. The first direction I landed on was financially complicated for a small start. The dream stalled, just as it was beginning. But it did not disappear.
2026
A can of corn and everything at once
From a question to a launched brand in eighteen months. From a can of sweetcorn to six flavours in four weeks. There are more flavours coming, more ingredients to explore, more of the world to taste. This is only the beginning.
2026
A can of corn and everything at once
Eighteen months after that first question, I was in a supermarket aisle in The Hague when I picked up a can of sweetcorn and a thought arrived from nowhere. What if I made ice cream out of this? I bought an ice cream machine that afternoon. Not because I had a plan. Because something lit up, and I recognised the feeling. The sweetcorn worked. So the experiments began. Taro. Black sesame. Sweetcorn. Avocado. Beetroot. Carrot. Each one a discovery. Six extraordinary flavours in four weeks.
2024
A question I wasn’t ready for
Someone truly remarkable and inspirational, asked me what made me light up. What were my dreams? I had spent so long making choices for other people that I had lost hold of what genuinely excited me. I did not know how to answer. So I sat with the question and waited.