About Us
Not a health food brand. Not a typical ice cream brand. Something better than both.
The Food
Ice cream combines the technical elements of flavour layering and understanding the science of freezing; all served up in a scoop of unadulterated joy. We always produce in small batches, to maintain freshness, quality and an ever evolving choice of flavour compositions.
We carefully select ingredients using a combination of local sourcing and exotic international supply to ensure that we bring you the most incredible taste adventures.
Properly British
Proper Scoop is made by a very British person. Warm but proper, with Nigerian and Danish roots and a genuine love of food from everywhere.
The name says it simply. Proper means genuine. The real thing. Done right. Scoop is the most joyful gesture in the world of ice cream. Together they describe exactly what we set out to make.
We are based in The Hague. We make ice cream for adventurous eaters. People who are food-curious and globally minded. People who want something genuinely different and are willing to be surprised. We are not a health food brand. We lead with flavour, not nutrition.
The Longer Ambition
Getting started in life is genuinely hard for a lot of young people. The first real opportunity, the first person who takes a chance on you. These things matter and they are not equally available to everyone.
We believe a food business, built right, can be a place where that beginning is possible. Where curiosity and willingness count for more than a perfect CV. Where a young person who wants to learn gets the genuine chance to do that. Working for Proper Scoop doesn’t simply mean serving ice cream. Expect to be involved in product development, financial planning, marketing and a range of other opportunities to put meaningful experience on your CV.
We’re also aiming to offer educational ice-cream making workshops for children. Partnering with schools and local communities to explore the science of crystallisation and taste.
That is the longer ambition behind Proper Scoop. The ice cream comes first. It has to be extraordinary, and it is. But the business it becomes should open doors and minds. That matters to us as much as the flavours do.